Fleur du Mal is a luxuriously curated brand consisting of intimates, ready-to-wear, accessories, and accompanying curiosities from around the world.
The name is derived from the French poet Charles Baudelaire’s pioneering work, Les Fleurs du mal (Flowers of Evil.) The brand represents natural beauty and elegance but also with a provocative darker side. The Fleur du Mal woman is brought to life with inspiring muses like Camilla Belle, Lou Doillon, and a young Charlotte Rampling.
The brand depicts a chic silhouette modern and clean but with an evocative 1970′s Parisian Palace nightclub vibe. It's a full sensory experience allowing the consumer to immerse in the culture, sound, taste, and feel of Fleur du Mal. That experience is the driving force in Fleur du Mal pop up concept shops in New York, Los Angeles, and Tokyo.