Florence Welch has just launched Flotique, a small jewellery boutique: Flo's Ceremonials capsule collection features a set of very roaring '20s, art deco accessories which perfectly fit the aesthetic of Welch's most recent album. The new options have a strong abstract vibe and are inspired by the star's music. With no logo in sight, the new pieces attract attention though their beauty as opposed to the celeb behind them. The Artdeco inspiration behind each piece is fairly easy to detect. The star has limited the selection to six easily defining options with certain recurring motifs: Ceremonials 'O' multistrand necklace, the Ceremonials 'A' cuff bracelet, Ceremonials 'A' dangling earrings, Ceremonials 'A' pendant necklace, Ceremonial cage ring and Ceremonials dangling 'O' necklace. The Flotique jewellery pieces are made out of black rhodium and polished brass.