mercoledì 9 marzo 2016

My Weekly Notebook: Gwineth Paltrow for TOUS Jewellery

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The jewellery brand TOUS has chosen Gwyneth Paltrow as the star of their upcoming global advertising campaigns. Tender Stories Nº4 is the first campaign to star the actress: the main objective of the campaign is to depict tenderness as a universal TOUS value, through an appealing story told using cinematographic treatment.


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As in previous Tender Stories, the visual campaign will be accompanied by a video starring the actress, who tells a story that aims to further explore the brand's essential value with a cool, intelligent, moving and fun tone.
"We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns," says Rosa Tous, corporate vice-president of TOUS. "As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness."




 www.tous.com


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Hello dear followers, 
this is a new post for "My Weekly Notebook"  
when I'll select items, ideas and ispirations. 
Hope you like it.       
Have a nice day 

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