lunedì 28 settembre 2015

My Weekly Notebook: H&M and Balmain Collaboration

Balmain and H&M call for #HMBalmaination

H&M is proud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon. Yesterday night, Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection. Through social media H&M and Balmain invited their fans to join a movement of togetherness with #HMBalmaination.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.

Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.

Hello dear followers, 
this is a new post for "My Weekly Notebook" when I'll select items,  
ideas and ispirations. 
Hope you like it.       
Have a nice day 

Cari followers,
eccoci come ogni settimana con nuovo appuntamento  per la rubrica "My Weekly Notebook" dove vi segnalo  ispirazioni, idee, capi e dettagli che hanno attirato  la mia attenzione. 
Spero Vi piaccia. 
Buona Giornata  

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13 commenti:

  1. Ormai ho perso un pò fiducia in queste capsule collection di H&M, generalmente contengono pochissimi capi belli e sono pure abbastaza care....
    Comunque un'occhiata a questa la darò sicuramente! ;)

  2. I love Balmain but I hate H&M. So many conflicting emotions.

    / Avy

  3. Great post and amazing pic :)...thx for sharing!

  4. nice pics; -0)

    i invite to me too

  5. adoro balmain!

  6. nice post! hope we may keep in touch here or on instagram! :D

    Winn | ♥ | Instagram

  7. c'è sicuramente da dare un'occhiata :)

  8. I cant wait for this!! Balmain♥

  9. It looks like a great collection! I am loving black and white pieces for Fall and Winter.

    Jessica @ Sunny Days and Starry Nights