ART AND DANCE PERFORMANCE TO CELEBRATE MAISON MARTIN MARGIELA WITH H&M IN NEW YORK
Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chase Crawford were among the guests at a party in New York to celebrate H&M’s collaboration with Maison Martin Margiela. The unique event was held across many floors of 5 Beekman Street, a historical building in the city’s financial district. Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations, before DJ’s kept the party going into the early hours.
The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.
The collection with H&M, a series of re-editions of Maison Martin Margiela garments and accessories from various seasons, was further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event
“It’s an amazing collaboration! Margiela is a beautiful brand – arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it’s an expression of who you are”, says Julianne Moore.
“It’s incredible, so exciting to celebrate one of my favourite designers. They are mysterious and compelling and I’ve been a great fan of Margiela for many years. H&M, well, look at the lines of men and women lined up! It’s a great opportunity for people to have access to great designers. It makes luxury available to everyone. It’s very democratic and I’m all for it”, says Sarah Jessica Parker.