La Vie Est Belle is the new Lancome fragrance and actress Julia Roberts is the face of the campaign, shot by director Tarsem Singh. The concept of this fragrance is centered on the idea of natural and simple beauty, freedom from conventions and the choice of once own vision of happiness. The fragrance is a kind of outlook on life, inspired by joy and pleasure in small things.
Iris is the key ingredient of the perfume, surrounded by orange blossoms and jasmine in the heart. The composition’s opening provides fruity flavors of black currant and pear, while the base is warm, gourmand and powdery due to almond-like accords of tonka bean, praline, patchouli and vanilla.
The flacon is a redesigned version of the classic Lancome bottle from 1949.