The new perfume L'Amour Fou is the celebration of love and seduction and it represents the elegance of a Parisian woman.
The fragrance opens with fruity and juicy notes of pear, blackberry and pink pepper. The heart includes violet, rose and nectarine, while the base is created of cashmere, vanilla and amber.
The bottle design is an elegant and retro grey crystal bottle while the sophisticated carton in modern matte black has a velvet touch and is enriched by pink frames. The face of the advertising campaign is French model Aymeline Valade, shot by Sølve Sundsbø.
The fragrance is available as 30, 50 and 100 ml EDP, 200 ml body lotion and 200 ml bath and shower gel.