BREAK THE CHAIN
To be a woman in evolution with the courage to fully live herself, with a heart and a brain to express firmly her own personality, does not mean losing the essence of being a woman. The Fracomina woman is not afraid to show her fragility, her peculiarities, her merits and defects characterizing first of all her being a woman. Fracomina, just like the beginning of its Woman Evolution adventure, continues to believe in the possibility of a real evolution to eceed the limits imposed by common places, by breaking old stereotypes. It's right for this reason that for the Fall-Winter 2012/2013 campaign, Fracomina proposes the woman in evolution in her most glamorous nuances thus breaking the chains of old moulds and clichés in order to live with aplomb her femininity. The chain, the key element of the new campaign, is an ambivalent symbol of continuity and rupture, of freedom and constraint, of the eternal debate between being and appearing. Be it bright, matt, raw or polished, the chain more than just a symbol full of meanings, becomes the real object in the game of cross-references between seduced and seducer, acting as an amplifier of charm.