Balmain and H&M call for #HMBalmaination
H&M is proud to announce its autumn guest
collaboration with the Parisian house of Balmain. A veritable bastion of
French luxury, under the creative directorship of young Olivier
Rousteing, Balmain has grown into a global pop-culture phenomenon.
Yesterday night, Rousteing himself and his friends Kendall Jenner and
Jourdan Dunn, walked the red carpet at The Billboard Music Awards
revealing the first pieces of the collection. Through social media
H&M and Balmain invited their fans to join a movement of
togetherness with #HMBalmaination.
"I want to talk to my generation: this is my main aim as a designer.
H&M allows me the unique possibility of bringing everyone into the
world of Balmain, get a piece of the dream and create a global
#HMBalmaination: a movement of togetherness, fueled on a hashtag. The
collaboration felt extremely natural to me: H&M is a brand that
everybody connects to. It calls for unity, and I am all for it," says
Olivier Rousteing.
Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
www.hm.com
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