The jewellery brand TOUS has chosen Gwyneth Paltrow
as the star of their upcoming global advertising campaigns. Tender Stories Nº4 is the first campaign to star
the actress: the main objective of the campaign is to depict tenderness
as a universal TOUS value, through an appealing story told using
cinematographic treatment.
As in previous Tender Stories, the
visual campaign will be accompanied by a video starring the actress,
who tells a story that aims to further explore the brand's essential
value with a cool, intelligent, moving and fun tone.
"We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns," says Rosa Tous, corporate vice-president of TOUS. "As
well as being an incredibly beautiful woman, Gwyneth is a talented
actress who is able to transmit the essential value behind our brand:
tenderness."
www.tous.com
Cari
followers,
eccoci
come ogni settimana con nuovo appuntamento
per
la rubrica "My Weekly Notebook" dove vi segnalo
ispirazioni,
idee, capi e dettagli che hanno attirato la
mia
attenzione.
Spero
Vi piaccia.
Buona
Giornata
Hello
dear followers,
this
is a new post for "My Weekly Notebook"
when
I'll select items,
ideas and
ispirations.
Hope
you like it.
Have a nice day
Have a nice day
I do like TOUS jewels and bags ;)
RispondiEliminahttp://beautyfollower.blogspot.gr/
bella collezione...stupenda lei
RispondiEliminaReally interesting post...thx for sharing! xx
RispondiElimina